Project: The Digital Weekend of the Museums.
Germany. April 2020. Our museums have been left with nothing. No visitors. No entrance fees. No real prospects. How can we bring all museums and visitors hope that things will carry on?
With a live museum experience like nothing ever seen before – The Digital Weekend of the Museums. Through interactive museum tours, we brought people back to ten museums for two days – including a personal tour guide who led them through the exhibits exclusively. Users could ask questions, peek behind the scenes and experience the exhibitions up close as never before. And all this without a ticket, without waiting in lines and without leaving the house.
In one weekend, the tour guides were able to guide over 190,000 visitors through Germany’s exhibitions. Despite Covid-19 and the Lockdown. But above all, the Digital Weekend of the Museums managed one thing – it has given all museums in Germany hope that their legacy will carry on.